Writing is hard because most people weren’t taught how to write ...
But getting words on paper?
That can feel like wrestling with a blank doc.
You hunt for the right word.
Peck it out.
Shuffle through notes looking for a quote.
Copy and paste the SME’s deck into a Word document and move things around.
You feel stuck and scattered and frustrated. You invest too much time and effort. And still, your content misses the mark.
So how can you make your writing less of a grind and more of a groove?
But with the right steps — in the right order — you can make writing less of a grind and more of a groove. In Ann Wylie’s writing-process training, you’ll learn scientific, proven-in-the-lab steps that will help you Write Better, Easier and Faster.
“I will be using Ann’s building blocks for a solid writing process for every writing project I undertake for the rest of my writing career.”
— Ryan Duffy
strategist, corporate communications, media relations, Enbridge Energy
Agenda
for this writing-process training
In this writing-process training, you’ll learn a six-step writing process that helps you:
Invest your time where it will do the most good.
Stop frittering your life away fretting over grammar, punctuation and word choice. There’s an app for that! Instead, focus on the work that matters most: developing your argument.
Edit before you write.
William Zinsser was wrong: If you write eight pages for every three you use, you’re just torching your time. Learn a simple trick for hitting your word count — first time, every time.
Write. Really write.
Learn to experience the joy of what creativity experts call “flow,” where your fingers fly across the keyboard to keep up with all of the brilliant words pouring out of your head.
Write while you’re doing the dishes
or driving home from the brainstorming session. Turn downtime into one of the most productive steps of the writing process.
Save thousands of hours of writing time
over the course of your career, build a body of work you’re extremely proud of and enjoy writing more.
Outcomes from this writing-process training
After this training, you and your team members will be able to:
Come up with fresh, new content ideas. You’ll get out of your own backyard for more creative, compelling communications.
Go beyond Just the facts, Ma’am. You’ll stop making readers’ eyes glaze over with all of the W’s and the H. Instead, you’ll know how to research for story and other colorful details that actually engage readers.
Avoid writer’s block, procrastination and same-old stuff. You’ll have a process that works with — instead of against! — your brain.
“I had no idea how there could be a foolproof writing process, but there IS!”
— Lisa Stage
marketing specialist, University of Arizona
training formats
Whether you have an hour or 10, you’ll find a training format that works for you.
|
Master Class Master Ann’s full system for concise writing. |
Everything in this agenda | ✔︎ | ✔︎ | Five 2-hour sessions | Two 6-hour days |
|
Workshop Learn Ann’s full system for concise writing. |
Everything in this agenda | ✔︎ | ✗ | Four 90-minute sessions | One 6-hour day |
|
Mini Master Class Master one topic. |
A single topic from this agenda | ✔︎ | ✔︎ | Two 90-minute sessions | Three-hour session, available at Ann’s full-day fee |
|
Webinar Learn one topic. |
A single topic from this agenda | ✔︎ | ✗ | One 90-minute session | 90-minute session, available at Ann’s full-day fee |
Add writing guidelines to any training.
Get everyone on the same page with written checklists and guidelines — all customized with before-and-after examples of your team’s work.
Bonus
Your team will see during class “how Ann would have written it.”
About your writing-process trainer
Ann Wylie, CSP, works with communicators who want to reach more readers and helps organizations that need to get the word out.
Her workshops take her from Hollywood to Helsinki, helping communicators in organizations like Coca-Cola, Toyota and NASA polish their skills and find new inspiration for their work.
She helps organizations like FedEx, Sprint and the Mayo Clinic launch or revitalize their communication channels and produce more engaging messages.
Before starting her writing-training firm, Ann worked as a PR professional in a boutique PR firm, produced an internationally-award-winning employee communication channel for Hallmark Cards and served as editor of an executive magazine.
Ann’s work has earned more than 60 awards, including two International Association of Business Communicators’ Gold Quills — the Pulitzer Prizes of business communications.
Learn new writing tricks, trends and techniques
81% of ‘readers’ don’t read
Are you
ready to
make your
readers
We can’t wait to work with you!