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Use concrete details in your press release lead

Use concrete details in your press release lead

Specifics sell products, services & ideas The internet coffee pot....
Channels / Concrete details / PR / Storytelling
Set the scene in press release leads

Set the scene in press release leads

Use the power of description Imagine the first few hours...
Channels / Description / PR / Storytelling / Writing structure
Tell a story in press release leads

Tell a story in your press release lead

Anecdotes are easier to believe, understand and remember One way...
Channels / PR / Storytelling / Storytelling / Writing structure
<strong>Shift imagery</strong> Because sports, war and car images are so — yawn! — overdone. <a href="https://www.shutterstock.com/es/image-photo/close-wheel-chain-mountain-biking-landscape-1203946696" target="_blank" rel="noopener noreferrer"><em>Image by WiPhotoHunter</em></a>

How to avoid cliché in writing

Shift imagery to refresh your metaphor I was delighted when...
Metaphor / Storytelling
<strong>Don’t let readers burn out on your message</strong> Search and destroy lifeless cliches. <a href="https://www.shutterstock.com/es/image-photo/close-one-used-matchstick-row-new-385192516" target="_blank" rel="noopener noreferrer"><em>Image by Joey Chung</em></a>

How to avoid clichés in your message

Turn hackneyed phrases into fresh, exciting metaphors Academics call clichés...
Metaphor / Storytelling
<strong>4 ways to research metaphor</strong> 1) Ask your subject-matter expert; 2) Use Google as your dictionary; 3) Research online; 4) Get a quick online education. <a href="https://www.shutterstock.com/es/image-photo/man-carries-large-gift-box-art-2221141597" rel="noopener" target="_blank"><em>Image by svetazi</em></a>

How to handle metaphor research

Go beyond the interview My writing team had one of...
Metaphor / Storytelling
<strong>Better than the muse</strong> Want to write great metaphors? Practice these 3 approaches for creating vivid analogies. <a href="https://www.shutterstock.com/image-photo/new-year-2023-balloons-on-white-2224942137" rel="noopener" target="_blank"><em>Image by Coco Ibet</em></a>

How to create metaphors and similes

3 ways to craft clever figures of speech When a...
Metaphor / Storytelling
<strong>Get the message across</strong> One metaphor is more persuasive than more. Choose a single metaphor, and stick with it. <a href="https://www.shutterstock.com/image-photo/megaphone-shadow-on-isolated-background-art-2063697719" rel="noopener" target="_blank"><em>Image by svetazi</em></a>

Don’t mix metaphors — and other metaphor ‘don’ts’

Do sync with the subject, don’t write a groaner Don’t...
Metaphor / Storytelling
<strong>Make the most of 2023 </strong>with these writing resolutions.

New Year’s Writing Resolutions

8 of my favorite tips for 2023 I’m a poor...
Metaphor / Storytelling
<strong>Think inside the box</strong> Just a handful of techniques accounted for all of the ideas behind 200 top performing ads, found a team of Israeli researchers. <a href="https://www.istockphoto.com/photo/man-empty-notes-on-finger-gm652222042-123961835" rel="noopener" target="_blank"><em>Image by reklamlar</em></a>

Creative templates outperform thinking outside the box

Templates more effective than brainstorming, free association Can creativity be...
AI/Writing process / Storytelling / Templates / Wordplay / Write Better, Easier, Faster
People remember information better when stories are organized according to well-known structures. That’s because those familiar structures fit into readers’ existing mental frameworks. <a href="https://www.shutterstock.com/image-photo/three-post-isolated-on-white-background-57228280" target="_blank" rel="noopener"><em>Image by Roxana Bashyrova</em></a>

Why use a story structure?

Plus: 18 writing templates to try People remember information better...
Storytelling / Storytelling / Templates
<strong>Devil in the details</strong> Get Snowball’s or Tubby’s or Frisky’s name. <a href="https://www.flickr.com/photos/47000103@N05/8161295976" rel="noopener" target="_blank"><em>Image by Charlie Stinchcomb</em></a>

How to interview a person for an article

‘Get the name of the dog’ and other ways to...
Storytelling / Storytelling
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