Aim for the 3rd grade reading level
How easy should email newsletters and e-blasts be to read? Very easy, according to a study of more than 40 million emails by Boomerang.
How easy?
Aim for the 3rd-grade reading level. Emails written at that level got a 36% higher response than those written at a college reading level — and 17% higher response rate than those written even a high-school reading level.
Emails written at a 3rd-grade reading level get a 53% response rate
To keep your readability high, choose short words and short sentences.
___
Source: Alex Moore, “7 Tips for Getting More Responses to Your Emails (With Data!),” Boomerang.com, Feb. 12, 2016
How can you get the word out via email?
Email recipients spend an average of just 11 seconds on marketing emails they review. They spend just 51 seconds on email newsletters.
In this environment, how do you get the word out via email?
Find out at Get Opened, Read, Clicked — our email-writing workshop.
You’ll learn how to make your email message short — but not too short, how to write paragraphs that get read on smartphones, and how to hit the right readability level for email.
You’ll leave with tips, tricks, latest best practices — and the data to back it all up — for getting your email newsletters and marketing pieces opened and read.
Leave a Reply