Want your brand to seem more personable?
Brands that run more feature-style stories are seen as being more:
- Honest
- Fun
- Neighborly
- Intelligent
- Personable
- Thought-provoking
- In the know
- In touch with reader values
That’s according to “Impact,” a 2001 study led by the Readership Institute at Northwestern University and sponsored by the Newspaper Association of America and the American Society of Newspaper Editors.
Want to get some of that for your brand? Run more feature-style stories.
What structure draws more readers?
Writers say, “We use the inverted pyramid because readers stop reading after the first paragraph.” But in new research, readers say, “We stop reading after the first paragraph because you use the inverted pyramid.”
If the traditional news structure doesn’t work, how should we organize our messages?
Master a structure that’s been proven in the lab to outperform the traditional news format at Catch Your Readers — a persuasive-writing workshop.
There, you’ll learn an organizing scheme that grabs readers’ attention, keeps it for the long haul and leaves a lasting impression.
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